From the judges: This video not only meets the goal of using a student to show the impact of athletics, but also showcases a part of campus life. Overall, a creative and very well done piece.
Fan Favorite: A Student's Quest to 350
Category
Video > Video on a Shoestring
Description
Award: Silver
Institution: California State University, Fresno
Title of Entry: Fan Favorite: A Student's Quest to 350
About this Entry: Fresno State’s “Where Bold Begins” marketing campaign aims to increase the engagement of a broader audience by sharing inspiring stories of our diverse student body. As a Division I school, athletics is a key pillar to the student experience. As such, we wanted to promote game attendance in a non-traditional way by highlighting a student’s personal quest to attend 350 games before he graduated in May 2020. Through a video entirely produced in-house, we documented Elliot Meme’s journey and unique perspective on collegiate athletics.