From the judges: Excellent way to target a specific group of alumni in a relevant and timely program. Also very successful in engaging alumni who had not attended events in the past while not creating any additional expenses.
K-12 Alumni Parent Webinar
Category
Alumni Relations > Targeted Constituency Engagement
Description
Award: Gold
Institution: University of California, Davis
Title of Entry: K-12 Alumni Parent Webinar
About this Entry: The words “distance learning” causes most parents to cringe, have an elevated heartbeat, or break out in a minor sweat. According to the Harris Poll conducted between April 24 and May 4, 2020, parents have experienced a significant amount of pandemic related stress. To serve our Alumni who are parents of K-12 children, we hosted a webinar with UC Davis educational experts to give our Alumni tips from the experts on virtual learning and to create a sense of community, showing our parents that they are not alone during this stressful time. On August 5, 2020 at noon PST the Cal Aggie Alumni Association hosted a webinar featuring UC Davis educational experts discussing distance learning in hopes of easing some of these fears. With 506 registered attendees, 207 live viewers and an additional 76 views of the recording, this event was one of our most well attended events for the year and was a great way to serve our Alumni with families, a population we miss in a lot of our other programming.