From the judges: UC Davis Veterinary Medicine leveraged Instagram in a fun and affordable way to connect and engage audiences by showcasing a wide range of faculty and a variety of topics. Very clever and creative, and a model for other institutions.
UC Davis Veterinary Medicine: Ask Me Anything
Category
Communications > Communications Pivot
Description
Award: Gold
Institution: University of California, Davis
Title of Entry: UC Davis Veterinary Medicine: Ask Me Anything
About this Entry: Prior to the COVID-19 pandemic, the UC Davis School of Veterinary Medicine hosted a monthly series called "An Evening with Vet Med". Due to statewide stay-at-home mandates, we were forced to postpone these events indefinitely. To maintain engagement with our community, clients, and alumni, we pivoted by creating a weekly series on Instagram Stories called "Ask Me Anything", where our social media followers could ask our experts any question as it related to the topic of the week.